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Phygital Networking: the QG Design Hub event where connections and innovation generate a new design culture

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December 16, 2025

A gathering where dialogue, knowledge, and relationships intertwined, capturing the very essence of the QG Design Hub as a place of experimentation and vision.

In today’s design landscape, where technological evolution runs parallel to the need to cultivate meaningful professional relationships, the QG Design Hub reaffirms its identity as a workshop in which dialogue between different areas of expertise becomes a true driver of innovation.

On Tuesday, December 2nd, at the exhibition space on Via Tito Speri 7, the event “Phygital Networking: Community and Design” took place. Conceived for architects, interior designers, general contractors, developers, and real estate professionals, the meeting offered a comprehensive reflection on how the integration of digital tools and collaborative processes can transform design culture.

The protagonists of the evening were Cavazzoni Associati, a leading practice with over thirty years of experience in technological and architectural design, and Spazio Progetto, an organization that since 2011 has been fostering connections, dialogue, and shared visions within the building sector.

Guided by the reflections of Marco Nicolé, the discussion highlighted emerging needs within the industry, particularly in the retail sector, where constant dialogue among all stakeholders, a truly integrated multidisciplinary approach, and coordinated process management are essential to enhancing the quality and performance of projects.

Interwoven with Nicolé’s contribution was the testimony of Spazio Progetto, which for years has been creating opportunities for cultural exchange aimed at encouraging collaboration among professionals. Today, this activity is further amplified by the digital platform Building Square, representing the natural evolution of networking and introducing a phygital environment where artificial intelligence and digital tools help streamline relationships and design dynamics.

The evening concluded with a Made in Italy aperitivo, a convivial moment of networking that further enhanced the sharing of expertise and visions. In continuity with previous events, the QG Design Hub, together with its partners Quadrifoglio Group, Codina Architectural, Emboss Panels, Soloeco, Infinity, and beWall, reaffirmed its commitment to advanced education. On this occasion, the Hub powerfully revealed its identity as a workshop of contemporary design: a place where experimentation and knowledge open up new design perspectives.

Our sincere thanks to Cavazzoni Associati and Spazio Progetto for their authoritative contribution to the event.

PH: Agnese Pesce

Quadrifoglio Sistemi d'Arredo S.P.A. 

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