In a Milan preparing to embrace the festive season, on Thursday, November 28ᵗʰ the QG Design Hub hosted its first official event, “Il design olfattivo” made in collaboration with Gritti Venetia: founded in 2009 by Luca Gritti, the Emilia-based brand with Venetian roots which embodies Made in Italy excellence, renowned for its meticulous attention to ingredients, fragrance compositions, and packaging.
The fil rouge bonding Gritti Venetia and the QG Design Hub's partners is undoubtedly design, and precisely the demonstration of how two different declinations of it (visual and olfactory) can enhance each other that the event was centered around.
On the first floor of the showroom at Via Tito Speri 7, an olfactory journey guided the guests through an exploration of this union between design and fragrances.
Each stop on the journey, representing distinct areas of the showroom, featured carefully curated combinations of furniture, accessories, and scents, designed precisely to give each space a distinctive identity, evoking specific atmospheres and emotions.
Among the featured pairings:
Precious woods, dark caramel, and cotton flowers: an ideal combination for residential spaces, conveying warmth and cosiness;
Wild honey, golden amber, and spices: perfect for welcoming reception areas, these fragrances create a refined and inviting atmosphere;
Green tea, grapefruit pulp, and white musk: a vibrant and balanced mix designed to foster dialogue in meeting spaces.
The high guests' engagement and enthusiasm remarked the event's success, showcasing how fragrances and furnishings can give life to a harmonious and complementary match able to create original spaces stimulating the senses, embody emotions, and reflect strong personalities.
In a context increasingly focused on personalisation and attention to details, sensory design is emerging as a frontier capable of enriching both living and professional experiences.
The event offered a moment of reflection and discovery, blending elegance and sensations, while providing a unique opportunity for partners to share ideas, innovations, and high-level networking moments.
A special thanks goes to Gritti Venetia, the esteemed partner who transformed the showroom into a true sensory journey, and to all the participants who contributed to the success of this unique evening.
PH: Agnese Pesce
