For years now, Milan's springtime has been synonymous with innovation and design thanks to Milan Design Week, the world's benchmark event for designer furniture and architecture that shines the spotlight and turns the city into the sector's global theatre of reference where creativity and the avant-garde come together harmoniously.
The 2025 edition will be held from April 7th to 13th, a week animated by exhibitions, installations and events designed for professionals in the sector but also for a wider audience of enthusiasts and connoisseurs.

In this setting, the QG Design Hub is preparing to join the celebration of design: officially opened on 12 September 2024, the QG Design Hub is not only an exhibition space, but a meeting and sharing place for companies, architects and interior designers.
Located in via Tito Speri 7, within the renowned Brera Design District circuit, the QG Design Hub brings together cutting-edge companies as Quadrifoglio Group, Soloeco, Codina Architectural, Emboss, beWall and Infinity, offering proposals for modular and functional modern design projects.

The QG Design Hub during Milan Design Week

On the occasion of Milan Design Week 2025, the QG Design Hub will open its doors with extended hours, from 10:30 a.m. to 10 p.m., for the entire duration of the event.

Led by a team of collaborators from the respective partners, the 500 square metre exhibition space will be available to visitors who will be able to discover the product ranges and receive technical and commercial advice for the realisation of their own design environments.

The week will also be an opportunity for conviviality and networking at the showroom, offering a unique opportunity to learn more about the partners' products and to establish new collaborations in the design sector.

The QG Design Hub thus confirms itself as a contemporary design workshop, where professionalism and experience come together to give life to innovative, high quality projects, capable of indulging multiple tastes and styles.

For more information and to book a visit during Milan Design Week 2025, please contact our experts

April 7th - 13th 2025​
From 10:30 AM to 10:00 PM​

In a Milan preparing to embrace the festive season, on Thursday, November 28ᵗʰ the QG Design Hub hosted its first official event, “Il design olfattivo” made in collaboration with Gritti Venetia: founded in 2009 by Luca Gritti, the Emilia-based brand with Venetian roots which embodies Made in Italy excellence, renowned for its meticulous attention to ingredients, fragrance compositions, and packaging.​

The fil rouge bonding Gritti Venetia and the QG Design Hub's partners is undoubtedly design, and precisely the demonstration of how two different declinations of it (visual and olfactory) can enhance each other that the event was centered around. ​

On the first floor of the showroom at Via Tito Speri 7, an olfactory journey guided the guests through an exploration of this union between design and fragrances. ​
Each stop on the journey, representing distinct areas of the showroom, featured carefully curated combinations of furniture, accessories, and scents, designed precisely to give each space a distinctive identity, evoking specific atmospheres and emotions.​

Among the featured pairings:​

Precious woods, dark caramel, and cotton flowers: an ideal combination for residential spaces, conveying warmth and cosiness;

Wild honey, golden amber, and spices: perfect for welcoming reception areas, these fragrances create a refined and inviting atmosphere;

Green tea, grapefruit pulp, and white musk: a vibrant and balanced mix designed to foster dialogue in meeting spaces.​

The high guests' engagement and enthusiasm remarked the event's success, showcasing how fragrances and furnishings can give life to a harmonious and complementary match able to create original spaces stimulating the senses, embody emotions, and reflect strong personalities.​

In a context increasingly focused on personalisation and attention to details, sensory design is emerging as a frontier capable of enriching both living and professional experiences. ​
The event offered a moment of reflection and discovery, blending elegance and sensations, while providing a unique opportunity for partners to share ideas, innovations, and high-level networking moments.​

A special thanks goes to Gritti Venetia, the esteemed partner who transformed the showroom into a true sensory journey, and to all the participants who contributed to the success of this unique evening.​

PH: Agnese Pesce​